Rate Options
Choosing the electric rate that best supports your business model helps you
effectively manage energy overhead. Select from the iCanConserve electric
rate options below and see which one offers you the smartest combination of
savings and performance. When you find one right for you, click
Get Started
to enroll.
Small Business Response Rewards
Learn more about Small Business Response Rewards by downloading the PDF and watching the short, easy-to-follow video. Then, when you're ready, click Get Started.
If your business has the ability to reduce its energy use and turn off
electronic equipment at relatively short notice, the Small Business Response
Rewards electric rate could make sense for you.
The objective of Small Business Response Rewards is to help you avoid
the more expensive electric rates — those that result from times of highest
demand known as "On-Peak" and "Critical-Peak Periods."
When it's clear that demand for electricity is extra high and will start
impacting prices, you'll be contacted by your choice of pager, text message, e-mail
or fax at least one hour in advance. That gives you plenty of time to temporarily
shut down electrical equipment. When the On-Peak or Critical-Peak Period is ending,
you'll be notified in the same way at least 30 minutes in advance, allowing you to
resume electricity use.
Critical-Peak Periods typically last between 2 and 8 hours and account for less
than 3% of all annual hours. And Off-Peak savings hours, times when you pay less
than the Standard Rate, are available to you every day of the week.
Back to Top
Cool Rewards
Cool Rewards can be an easy way to earn bill credits all year.
With Cool Rewards, you have a chance to earn credits on your Wisconsin
Public Service bills for allowing your air conditioning and/or your electric water
heater to be occasionally shut down for short periods. You'll earn credits from
June through September for your air conditioning, and all year 'round for your water
heater.
A small, remote-controlled switch is installed free of charge on your central air
conditioner, electric water heater, or both. If a power crunch occurs, your air
conditioner and/or water heater will be automatically shut off or cycled on and off,
without interfering with the rest of your electrical equipment.
Turn-offs or cycles most often occur in June through September, generally in the
afternoons and early evenings. They may last only an hour, but never more than 8
hours in a day, and usually only happen 8 or 10 days in the year. While shutoffs
are most likely to occur during 8 to 5 business hours, the water heating option is
a great one for businesses who aren't required to use extremely hot water for
business as usual.
Back to Top
Standard Small Commercial
The majority of small business customers use energy under the Standard Small
Commercial Rate, they're satisfied paying these rates in return for a steady,
uninterrupted supply of electricity, no matter the amount they need or when they
need it.
As an iCanConserve participant, you may continue to enjoy the Standard
Rate. But you may also want to consider lowering your bill by changing your
energy use habits with a few simple ideas offered through
iCanConserve programs and
resources.
Learn more about the Standard Rate in the easy-to-follow video to the
right. While this rate keeps it simple, it may not provide the most energy savings.
So, if you haven't already, check out the cost-saving Reward rate options:
- Small Business Response Rewards
- Cool Rewards
Back to Top